“Light, seeking light, doth Light of light beguile”
William Shakespeare
“Love’s Labor Lost”
Lord Berowne in William Shakespeare’s, “Love’s Labor Lost,” argued with the King of Navarre that in the strict pursuit of knowledge, we can lose sight of our original goal, in essence, blinding ourselves in the process.
Today’s climate of Content Creation is a never-ending and constantly evolving pursuit to stay on top of trends to grow client sentiment and engagement. And in that very pursuit to stay on top of Social Media engagement, we lose time, energy and money on tasks that can be delegated.
Syya Yasotornrat, Founder of Brilliant Beam Media saw the growing gap between strategic content creation and ad hoc content to “just get some something out there.”
Syya is a self-described advocate for the easiest path to happiness and success. Life is complicated enough, so why make something that should be more “social and less stressful,” well, less stressful for business?
As a long time listener of old time radio shows and podcasts during her 20+ years in corporate technology sales and IT recruiting, Syya embraced her creative side and left Corporate America to go "all in" with podcasting, digital content creation and entrepreneurship.
Corporate and Small Businesses alike struggle with time, effort and overhead costs. She experienced it as a career sales professional, but also hearing the same story as the Co-Chair of Global Leaders Organization in Dallas, TX. So how does one get all that they need to get done when needs fluctuate, budgets are constrained and quite simply, people are overwhelmed with what they do or don’t know?
The answer came to her simply: Leverage her expansive network of fellow Entrepreneurs and Business Leaders to curate solutions for clients that may need help with their Content Strategy and Execution.
As she likes to say, “All Ships Rise with the Tide.”
Brilliant Beam Media is the result of helping businesses get their message out, while helping to grow other Entrepreneur businesses.
Everyone has a story to tell, but spend the money and time wisely with the resources that can do it more Strategically, Simply and Brilliantly.
Syya has set her sights on making sure that the beacon of light is in the right place at the right time!