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Small & Medium Sized Businesses

Small & Medium Sized Businesses Maximize Time and Value with a Solid Digital Content Strategy

A small business is an amazing way to serve and leave an impact on the world you live in.
— Nicole Snow

Let’s face it. Owning your own business requires you to wear multiple hats simultaneously while juggling a few balls (or chainsaws) while riding a bike on a surfboard. And you probably expect yourself to do it well.

The reality is farther from the truth. You simply cannot do it all, even with a small team in place. Sometimes it simply makes better business sense to offload or outsource the task altogether.

Brilliant Beam Media can take the mantle of Digital Content Creation off your hands, from Strategy Consulting to Production to Community Growth through Social Media, trust our Beacon Exerts team to make it happen for you.

EXPLORE HOW THESE RESOURCES CAN MAXIMIZE YOUR TIME

NEED MORE DETAILS? HERE YOU GO!

DIGITAL CONTENT STRATEGY CONSULTING

Are you starting from ground zero but know that you are creating some kind of Digital Content, whether it’s a podcast, video series, and/or digestible short clips? Do you need help getting the approvals to fund the project? Our Foundational Consulting walks you through the entire process of ideation, formalizing process, identifying Key Performance Indicators (KPI’s), solidifying messaging, all the way through to production and social media execution. By the end of our time together, you will have a referenceable “playbook” to execute on your own or with the Brilliant Beam team.

VIDEO & AUDIO PRODUCTION

Do you have the proper hardware to produce quality audio and/or video? The Brilliant Beam team have engineers that can support you and your talent as they record. We are happy to advise on best practices for video and audio. If you really want to maximize your video presence, we can recommend fellow Brilliant Beam Beacon Members to assist in more elaborate productions and staging. We can record offsite or remotely, so it ultimately depends on who the star of your production will be!

VIDEO & AUDIO EDITING

Hitting record is one thing. Making the content you just recorded look and sound good is a completely different beast altogether! You can choose to keep production light, particularly for those that Livestream, or you may want a more elaborate production with overlays, music, Intro/Outro and Ad roll integration. We’ll take the time to take out those Um’s & Ah’s, level out your sound, remove distracting noises and give you the best audio possible for release. The Brilliant Beam team can support onsite and remote recording with our engineers, or if you want to give us your recording, we can edit accordingly. As part of production services, we will include ID Tagging to ensure your content is seen by your targeted audience in the right directories.

LIVESTREAM SUPPORT

Livestreaming content is the fastest and most cost effective way to create both audio and video content. Most clients love the spontaneity of a live conversation and there are usually minimal post-production editing needed as the content is already up in public. The Brilliant Beam team offers services to produce the livestream with timing the graphical overlays, music, additional elements in real time so the host can focus on messaging to your targeted audience. The biggest feedback our clients tell us about livestreams? It’s the easiest way to get an interactive and loyal community.

SOCIAL MEDIA SHORT VIDEO

Let’s face it. We are bombarded with so much content that some times, the shortest bits of content get the most attention. Whether it’s TikTok, YouTube Shorts, Instagram Reels, or the various machinations on Twitter, Facebook, etc, we will maximize your already awesome content an clip them down to formats appropriate to your target audiences and platforms. Consider this, 64% of Global Internet Users find information on Social Media platforms. Maximize your long form content without having to spend extra time recording. The Brilliant Beam team will work with you on finding the best clips and ensure it remains on brand.

CONTENT DISTRIBUTION MANAGEMENT

Don’t want to deal with pushing the content out to all the hosting distributors or platforms? The Brilliant Beam team will take care of that for you. We can coordinate with your team with the collateral material needed to post, or you can simply outsource the responsibilities to our team. This includes: Ensuring the audio distribution platform is associated correctly, Maintaining Video Uploads, Setting up accounts, etc. Basically everything you need to have “pushed out,” we’ll get them on your preferred platforms!

HOSTING TALENT SERVICES

We’ve partnered with some amazing talented speakers, artists, creatives who can be hired to act as your voice or moderator for your content. Whether it’s a Webinar, Podcast, Video Podcast or everything in between, we can work with you to ensure that our talent reflect your brand and company culture.

INTRO/OUTRO SERVICES

Are you wanting to create a customized introduction and/or outro reel for your digital content? We will work with you to ensure we create engaging intro/outro trailers leveraging your branding guidelines, graphics, integrating visual elements, music and voice overs as appropriate.

SHOW NOTES & TRANSCRIPTIONS

Maximize SEO and audience experience with show notes and transcriptions of your digital content. Our team of content writers will write summaries, highlight timestamps, and include transcriptions of conversations.

SOCIAL MEDIA MANAGEMENT

Creating content is one thing, but to be able to stay on top of all the targeted Social Media platforms is entirely something else. Our team will work with branding guidelines, script posts, upload content and engage with your community. It can be tedious to ensure the right content is in the right format for each Social Media platform. Let the Brilliant Beam team take this tedious task off your hands.

SOCIAL MEDIA COMMUNITY GROWTH

This often overlooked step is critical to give your Digital Content some roots to engage and grow a community of loyal fans and followers. This is a six month process focused service designed to coach your social media team to get a truly engaging community of followers. Have your Social Media team work with the Brilliant Beam experts or leverage our Social Media Management team to execute this proven process for you.

GRAPHICS & DESIGN SUPPORT

Are you looking to create a completely different look and feel that is unique to the Digital Content you are creating? Perhaps the Podcast you are launching is with a division of your company and want a different feel? Our design and graphics team can aid in creating customized overlays, art that reflects the vibe you want to illicit with your new content.

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